Jif, Smuckers and the NBA
The PB&J sandwich is a favorite of pro basketball players for a quick pre-game snack. So when ESPN came out with an in-depth report on this secret addiction, we knew we had to respond — especially to all those foreign-born rookies who had never heard of this quintessentially American classic? We enlisted a few of the top PB&J experts on the planet to set the record straight in this social/PR/activation initiative.
“PB&J Like A Pro” Social Post Video
Working with young kids who had never been in front of a camera, there were naturally a lot of outtakes from both Cleveland and New York. My favorite was ShiNeshia’s reaction when she found out that Cedi Osman was from a country called Turkey.
Outtake Teaser