Smucker’s

Few things in life are both mighty and humble. The peanut butter and jelly sandwich just so happens to be one of them. As does the J.M. Smucker Company itself.

“Mighty and Humble” TV

(Sales skyrocketed shortly after this appetite-inducing campaign aired, resulting in Smucker’s best year in half a decade.)

“Mighty and Humble” Print

HEADLINE: Show the world you’ve mastered its simplest sandwich.