Ortega Tacos

Blu is a sadomasochistic piñata. He wants you to hit him and hit him hard. Your reward for compliance? All that taco goodness that’s up in him. The first two spots introduce Blu and his need for pain. The next four, in which Blu takes his dark desires to new heights, are films created for Ortega’s social channels. We also created an interactive website chock full of Blu’s attitudinal quips and kernels of wisdom.