Preparation H
Prep H is so synonymous with hemorrhoids and anal itching that even talking about the product, let alone purchasing it in a store, can be an uncomfortable experience. But it doesn’t have to be. This campaign set out to make America comfortable dealing with the uncomfortable.
“Get Comfortable” Print/Outdoor/Social
HEADLINE: There’s a delicious Polynesian fish called an ahole. And if a Hawaiian can eat an ahole, you can manage the itching in yours.
HEADLINE: There’s a town in the Netherlands called Rectum. And if the Dutch can live in Rectum, you can address the itching in yours.
HEADLINE: The hole in a barrel is called a bunghole and if someone can drink what comes out of a bunghole, you can quench the burning in yours.
HEADLINE: There’s a cut of beef called a rump and if a cook can serve people a rump, you can deal with the discomfort in yours.
HEADLINE: There’s a molecule called arsole and if a scientist can dedicate his life to arsole, you can treat the discomfort in yours.
HEADLINE: The end of a cigarette is called a butt and if a smoker can suck a butt, you can put out the burning in yours.
HEADLINE: There’s a region in France called Anus and if you can say bonjour to Anus, you can address the itching in yours.
“Kiester” TV/PreRoll (Kiester is a real town in rural Minnesota. The shoot was big news to the locals and the mayor and his wife even served as extras. Rectum, Netherlands was the next real town on our shoot list but after a reshuffling of brands at Grey, the account went to another group and they decided to just make up fictitious butt-named towns, not real ones — in other words, I don’t approve, nor am I responsible for what’s out there now.)