National Park Service

Our idea for the National Park Service was simple — to redefine the word “Park” for current and future generations of Americas. To actually make this happen, however, would be a mammoth undertaking. We called it Find Your Park. Starting from zero, we self-funded the entire campaign, signing corporate sponsors like Budweiser, Subaru, and American Express to help make it happen. Celebrities, including Joseph Gordon-Levitt, Bella Thorne, and Bill Nye were brought on board. And we even got two first ladies and the president himself to join the cause. Below are just a few of the highlights of this multi-media/cross-platform, advertising, activation and PR campaign leading up to the Parks’ Centennial year celebration in 2016. In addition to being the creative lead on all work, my photography was used extensively throughout the campaign.

Content Co-Creation

We worked with actor Joseph Gordon Levitt, and his creative collective, HitRecord, by putting briefs out to a community of artists, animators, writers, and musicians to develop merchandise, apparel, and additional content.

A small selection of the crowd-sourced merchandise we curated.

“Ask a Ranger” educational video series

Parks Exchange Activation Series

Leading up to the Centennial Celebration, we created a series of events and activations across the country to bring the Parks to the people.

National Parks Centennial Celebration

We created a 360 sub-campaign for the Centennial Celebration. The look and feel had to jive with the Park Service and the Park Foundation work, but also had to be a campaign unto itself.