NFL
We won the business with a strategy to highlight the small moments within a game that have the potential to change everything — a few beautifully orchestrated seconds in time played out across the length of a commercial. Perfect for the Phantom camera.
“Ballet” TV
“Home on the Range” TV
(This was going to be the NFL’s :60 Super Bowl spot. The commissioner killed it just a couple of days before the game. Being the wildlife man that I am, I’m keeping it alive here.)
“Season’s” TV
(This :30 spot did run during the Super Bowl. The :60 didn’t really have to say much more than isn’t football great. This had to say everything else — the draft, the combine, training camp, the fact that the NFL is a year round sport. The seasons theme was our way of getting it all in and keeping it in campaign with the Phantom camera work that was featured all season.)
“Singletary” TV
(One in a series of commercials we did for Thursday Night Football — each highlighting the unique matchup of the week. Unfortunately, things didn’t go that well for Singletary, but hopes were high when this spot came out.)
“Me, Myself and I” TV
(Two in a series of music driven spots we did year two for the NFL’s many properties.)
“Flags” TV